Soil & Clay

Marketing Channels:

While the pandemic brought plenty of changes and trends, not all of them were bad - one trend was a rise in the popularity of houseplants, which led to the formation of Soil & Clay. When the great outdoors suddenly became unavailable, Soil&Clay brought nature inside by delivering houseplants safely and effectively to peoples’ doorsteps across the country. Within the first 30 days of working with Prolific, Soil & Clay was already well on its way to a $2MM run rate heading into the holiday season. 

Prolific offers all clients free business consulting and positioning based on the client’s expectations and goals, and one of Soil & Clay’s early goals was to increase customer acquisition at the lowest possible cost. Knowing the power of the promo, Prolific tested a variety of promotions, new customer offers, and customer segmentation to determine the most cost-effective strategy - all while keeping each order profitable.

Results

Prolific’s omni-channel strategy empowered Soil & Clay to quickly become a leader of online houseplant sales in the direct to consumer ecosystem, increasing customer acquisition by 400% while decreasing CPA by 15%. Prolific currently handles all of Soil&Clay’s advertising efforts across Facebook, Google, Pinterest, Snapchat, e-mail, SMS, and TikTok, as well as full-fledged creative services including website, product, and lifestyle imagery.





400% increase in customer acquisition

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